Poocho is an innovative market research company building scalable systems to collect, analyze and synthesize primary data to help businesses solve their most pressing problems. We believe there is a story behind every data point, and bring it to life by collecting experiential insights from real people doing real things. Unique for a research agency, we also house a stellar design team that transforms insights into market-ready branding, marketing and product design solutions. Poocho is the brainchild of brother-sister duo, Taapsi and Aakarsh Ramchandani, who have, between them, 22 years of experience in data science and applied anthropology. FYI, Poocho means "ask" in Hindi.