We are a world-class team of reputation management experts, we are passionate about business, its people and systems. We audit your organisation, government or country, understand the issues and provide solutions that will impact on your bottom line. imparting skills whilst working with your team, and ensuring we play a role in implementation where required. Managing reputation is dependent on one crucial factor and that is communication. It has to be driven from top down, with commitment at the highest management level. It is essential for any company to understand that the full impact of earning and building reputation is the catalyst for change. The CEO ultimately has the challenge of integrating it into the business model and placing it as an integral focus of the business. The working knowledge and skills then need to be imparted and embraced by middle management, results have to be monitored to provide a reality check and then filter down to all levels of the business with a set of skills appropriate to each level. If the passion for the company, its services and products are not present internally, there is no hope of translating that message externally. No amount of advertising, sales and promotion will buy customer loyalty if your company is not trusted or respected. The key is to truly understand your target audience and to communicate effectively with them.