Aspect Co. is a multi-faceted creative, brand, hospitality and development company. With its roots firmly planted in the lifestyle hotel sector, Aspect Co. is focused on developing new hospitality concepts, the repositioning of existing hotel brands, place-making and translating learned best practices into new categories of real estate and other experiential businesses. Whether it be accelerating new neighborhood improvement, or discovering new value in established locales, Aspect Co. has a proven track record for assembling a ‘kit of parts, partners, design and strategy' that create community, activate real estate and most importantly create holistic project value. Tanner Campbell is the Founder & CEO of Aspect Co. His diverse portfolio of past projects, both as an in-house Executive and acting consultant - projects include: The LINE LA & DC, NoMad New York, Eaton Workshop DC, HK, SF, & Seattle, Saguaro Palm Springs & Scottsdale, Spring Place New York, and the Freehand Hotel & Hostels.