Virgin Management USA (previously Virgin USA) is the North American headquarters of Sir Richard Branson's Virgin Group. Its role is to develop the Virgin brand in North America and to manage Virgin's investments in its portfolio companies. Virgin businesses in North America include Virgin America, a domestic airline that's reinventing air travel; Virgin Mobile USA and Virgin Mobile Canada, leading youth-oriented national wireless networks in the US and Canada; Virgin Galactic, Virgin's ground-breaking space tourism venture; and Virgin Hotels, which is developing a highly differentiated hotel proposition that taps into evolving trends in consumer tastes.