Damn Good Beauty own some of Australia's most up-and-coming and innovative beauty brands. While our brands have been around for a bit, Damn Good was launched in 2020 as the umbrella company to house (and love!) these brands. We are the guardians to APPELLES Apothecary & Lab, Biology Smart Skincare, urban skincare co, SOAK and METIS. (You may have seen them online or in your favourite hotel around the world.)