We provide M&A advice and financing solutions to leading growth Software businesses. Our mission is to provide superior results for our clients. The word 'Arrowroot' is the name of a Japanese vine that tenaciously embeds its roots as it persistently grows, making it difficult to remove. Similarly, we seek to advise businesses that steadily grow and provide critical products and services to companies, making them hard to replace. We strive to identify unique and differentiated industry leading companies and provide them with exceptional Mergers & Acquisitions (M&A) services via our broad and deep networks of investors and acquirers. As an advisory firm focused on Software-as-a-Service (SaaS) and Web-enabled businesses, we bring a specific knowledge-base and network to our clients. We do not concentrate on a certain industry, but are business model focused. Specifically, we concentrate on recurring revenue businesses with subscription or transaction based pricing models. We leverage our deep industry domain insight, positioning expertise and execution prowess to deliver superior results for our clients. Collectively, the management of Arrowroot Advisors identified a need to leverage their industry, network, and deal expertise to advise entrepreneurs and investors in the SaaS and Web-enabled economy.