In July 2010, Ted, Zach and Mike came together at a Starbucks in Northville, MI. All three were fed up with how some of the financial industry viewed and treated its clients. They were tired of corporate greed, complicated investments and high management fees. They decided to create a company and a process that always put the client first. They wanted to make sure that the client is heard, educated and understands the investments available in the industry. The Affinity Group provides great customer service, lower fees, state of art technology and actively managed accounts not commonly available to non-accredited investors.