DAMA is the short for Debt Advice Management Agency, which provides a debt advice service for both business and personal clients. DAMA will negotiate with Lenders & Creditors on behalf of a client to put a mutually acceptable structure in place to manage the clients debts and payments going forward. DAMA offers a four step plan: 1. Assess your Situation; 2. Cashflow Analysis/Budget Plan; 3. Agree a Commercial or Personal Debt Plan & 4. Manage your Money