In today's world, it is almost impossible for any business to thrive without social media. Keeping that in mind, having a social media presence without an appropriate strategy can be just as damaging as having none. Fortunately, social media is the least expensive yet most cost-effective method of connecting with customers and creating brand awareness. Business owners often become overwhelmed when trying to maintain a social profile (or profiles) for their business. Most enter the social media space without a definite plan and ultimately leave under the impression that it "just isn't for me and my business." Those with a strategy often find it to be "too time-consuming" and slowly reduce posting frequency to zero, which is when your social media presence may harm your brand. You may wonder how some businesses thrive using social media as a marketing platform, while others do not, or if it's even possible to successfully market your brand on social media while running a business. Well, that's where The Social Media Lady comes in. We manage your social media so that you can manage your business.We understand that not all businesses are the same, and neither are their target markets. That's why we customize our client's social media strategies to fit their individual needs. Once a strategy has been established, we monitor performance and adjust accordingly to ensure effective marketing. We optimize each profile to deliver a clear message while maximizing reach and promoting continuity across multiple social media platforms.