We are changing the game on what it means to be the best in the cage, ring, etc., and we feel that representing yourself as a KNOCKOUT ARTIST, speaks for itself, no matter what you do. We started in 2011 and we currently sponsor fighters in MMA, Boxing, Jui Jitsu and Kickboxing. The name KNOCKOUT ARTIST was chosen due to the unique nature of the word and the excitement that comes along with knockouts in all sorts of competition. The people representing our brand are artists at what they do, which is the highest compliment in competition; hence the name KNOCKOUT ARTIST! At this point we haven't found anything that could represent our vision for a clothing company any better. What kind of Knockout Artist are you?