Thea Athans's Colleagues at Synectics
Thea Athans's Contact Details
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Synectics
Thea Athans's Company Details
Synectics Group,a leader inTrade Promotion Management (TPM), helps CPG companies manage the entire life-cycle of their trade promotion activity. Our closed-loop trade promotion software, Account Review TPM, includes work-flow for trade funds budgeting, trade promotion planning, payment requests, deduction resolution, and post-promotion analysis. Synectics Group, also a leader in Trade Promotion Optimization (TPO), helps CPG companies dramatically improve their strategic trade promotion planning process through powerful optimization and predictive analytics. Our trade promotion optimization software, the TPO Planner, includes work-flow to create and allocate budgets, optimize corporate calendar templates, easily create what-if customer plans with optimized trade promotion calendars, and manage incremental trade funds requests.