"Serbia4youth" has been established in Belgrade in October 2011. with support from Tourist organization of Serbia, Ministry of economy and regional development and State Secretary for tourism, with an accent on development of youth tourism in Serbia. The main idea is to present destinations of Serbia in a new and creative way, to recreate touristic products and to offer to young people in order to encourage more frequent travel in Serbia. Therefore development of incoming tourism with the target group – youth."Serbia4Youth" is an institution with an accent on development of youth tourism in Serbia. The main idea is to present destinations of Serbia in a new and creative way, to recreate touristic image and products and to offer to young people in order to encourage more frequent travel in Serbia. Therefore development of incoming tourism with the target group – youth VISION of "Serbia4Youth" is recognizing destinations of Serbia as attractive for youth travel in the region and the world. Mission of an institution is refreshing. Destinations by creating new and innovative "cool" products which will provide absolutely new and unique experience of Serbia.