MAP TAG is an intelligent logistic assistant for SME´s that helps companies optimize and make more efficient their logistic operations, specifically in last mile. We provide a software solution with different modules that are aimed to give more information to the companies regarding their operations, analytics, real time visibility, route optimization engine, an assistant to gather feedback from their final customers, notifications and route reports so the companies can optimize their delivery times, reduce their resources consumption and their logistic cost, increase customer service satisfaction and make better decisions with the information and analysis that we provide.