For close to sixty years, the Beef Farmers of Ontario (BFO) has been a tough and credible advocate and unified voice for the province's 19,000 beef farmers, representing all sectors of the industry. On behalf of its members, BFO advocates in the areas of sustainability, animal health and care, environment, food safety, and domestic and export market development. BFO's vision is to foster a sustainable and profitable beef industry, and have Ontario beef recognized as an outstanding product by consumers.