Thoraya Obaid's Contact Details

Thoraya Obaid's Company Details

Behavioral Management Consulting Co.

Jeddah, Makkah Province, Saudi Arabia • 5 Employees
Management Consulting

With over 20 years of working on solving important global problems by mediating between the diverse perspectives of government, private, and social sectors, we not only gained a wealth of experience in many industries and cultures but came to an important realization early on. By witnessing the creations of many strategies and transformation plans, we also witnessed the many failed attempts to execute them in reality. Being the consultants we are, we couldn't help but analyze why some succeeded while many failed. One major element was found to have a pivotal role in the success or failure during implementation, and that is the human behavior element. How humans perceived change through policy design, communication, engagement, user experience, and satisfaction all contributed to the ease, efficiency, and speed of implementation or lack thereof. And that's how we evolved from being part of the mainstream management consulting companies to a more specialized behavioral management consulting focusing on creating human-centric solutions that are realistic, efficient, and cost-effective. We do so through our team who has global expertise merged with local native knowledge.