Noah Store Manager started a year ago to develop a software system for baby stores. These stores have specific challenges especially related to the complexity of birth lists. On top they need to use different systems to manage their store: one for the cash register system, one for the birth list, one for the inventory,… We developed one platform covering the flow from A to Z, including stock and cash optimisation options and so much more. Noah helps to run their baby store smoothly so they can focus on customers and business. We have the ambition of becoming a full digital partner for all these stores offering a digital store management, a website including a webshop,… especially knowing that more than 80% of the stores is working with less than 4 employees and is digital immature.