We see payments as something meaningful; a transaction of trust and a key part of building relationships between brands and their customers. This has — and always will — drive the way we grow our platform.For us, it's about improving the entire payment lifecycle for the brands we partner with. We aim to give the control and knowledge of that moment back to brands.We are making branded, seamless, and closed-loop payment technology the norm. We promise to never get in the way of checking out, and to provide flexible, more secure, and personalised integration into your ecosystem.We're for using branded payments to help you foster preference and drive loyalty with your customers – brand-first.Limepay brings brands closer to customers, however they pay.