Principal, Fractional CMO at WSI Marketing Upside - Lawrenceville, Georgia, United States
Our purpose is to help clients understand their return on marketing investment so they don't believe that half of their money is wasted. We do this by helping clients connect the dots from marketing activities like website visits to outputs such as leads to business outcomes such as revenue, profit and market share using marketing technology and digital marketing. We are driven to help small and medium-sized business owners find their growth potential or Upside by leveraging 20 plus years' of marketing experience across five Fortune 500 companies (NCR Corporation, Cox Enterprises, BellSouth, Anheuser-Busch and Omnicom) and thirty plus lines of business.