Tom Coffield
Senior Director of Research at TraQline - The Stevenson Company - Louisville/Jefferson County metro go, KY, US
Tom Coffield's Colleagues at TraQline - The Stevenson Company
Tom Coffield's Contact Details
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Louisville, Kentucky, United States
TraQline - The Stevenson Company
Tom Coffield's Company Details
TraQline - The Stevenson Company
Louisville/Jefferson County metro go, KY, US • 20 - 49 EmployeesN/A
The Stevenson Company is a market research firm specializing in the consumer durable goods industries, as well as managing the syndicated market share and consumer behavior tool, TraQline. Founded in 1995, The Stevenson Company provides solutions in the following areas: New Product Development, Product Design Studies, Economic Analysis, Pricing Research and Brand Positioning, Imagery, Equity. Additional information is available at www.stevensoncompany.com.In 2000, The Stevenson Company launched TraQline, the syndicated market share and consumer purchase behavior tool. TraQline tracks the who, what, where, how, and even WHY about the purchase process. Categories tracked range from Appliances to Consumer Electronics to Home Improvement. The TraQline suite of products measures Market Share and Consumer Behavior: - TraQline US - Tracks US purchases - TraQline Canada - Tracks Canadian purchases - TraQline Services - Tracks usage of services such as installation, delivery, and repair of productsAdditional information is available at www.traqline.com.