Tom Craven's Contact Details

Tom Craven's Company Details

Cube Group

, Masovian Voivodeship, Poland • 51 - 200 Employees
Marketing and Advertising

Cube Group supports marketers in effective business development - skilfully combining digital 360-degree marketing strategies, media planning & buying know-how, analytics and marketing technology. We believe that our strategic, analytic and martech know-how in the field of digital marketing is our most valued advantage.The ability to prepare a smart mediaplan and to negotiate media pricing is what most agencies know how to do best. But the role of an agency that focuses solely in media planning and buying is slowly disappearing. The capital of the future is working on the strategic indicators for business:- Revenue- Customer Lifetime Value- Customer Acquisition Cost.The 360-degree view of the customer along with constant optimizing of aforementioned business results are our biggest advantage.Our know-how includes: - digital strategy,- digital media communications, planning and buying (display, e-mail marketing, content marketing, integrated search activities: SEM + SEO, video, CRM, social media, marketing automation, integrated remarketing),- marketing technology,- analytics (management dashboards, CDP, predictive model based on AI/ML, attributions models based on customer journey).