Tom Richardson's Contact Details

Tom Richardson's Company Details

AccountInsight

N/A, N/A, N/A • 20 - 49 Employees
Technology Consulting/Tech Services

Built for B2B marketers. Managed by B2B agenciesEmerging Vendor of the Year 2021 - B2B Martech Awards.AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today's B2B buyers decide digitally, and in teams of up to 40 people. You're no longer marketing to one person, you're marketing to whole accounts. That's why smarter B2B marketers use Account Based AdvertisingTargeted. Tailored. Transparent.With AccountInsight, you can run personalised programmatic ads to the accounts you want to close. This means the right message gets seen by the right people in relevant places. And for a lower ad spend.WHO ARE WE?Founded by former WPP executives with extensive experience building and delivering B2B solutions, AccountInsight was incubated as solution within GroupM, world's largest media buying and technology group.WHAT DO WE DO?Create the next martech category around SaaS Programmatic B2B. Our Customers expect reach, transparency and digital excellence!WHY ACCOUNTINSIGHT?a) In B2B the focus is always to start by reaching the right companies. Our programmatic B2B focus based on company IP targeting removes the spillover to nonrelevant audiences.b) Demand Generation in B2B is increasingly digital (70% of the touchpoints are digital). In this context, B2B programmatic is the only way to run effective outbound digital communication at scale.c) Regulatory Challenges in B2B with the advent of GRPD (eprivacy). AccountBase is compliant by design whereas traditional outbound channels are broken. This results in increased pressure on B2B companies to find efficient outbound digital channels.Clients include Global Agencies such as Mediacom, GroupM, WaveMaker, The Digital Effect, running projects on behalf of Siemens, Continental AG, Lenovo, Toyota, IBM, SAP, Abbott,…