Lemonade Projects practices what is true about programmatic advertising to get our clients get what they want. Our clients want to spend ever-larger budgets on auctioned-based audience targeting while also buying the best ad quality at the same time. Our clients want both. We design and execute innovative campaign use cases differently than what clients are used to getting from large media agencies. We apply economic principles, game theory, radical transparency and diverse media experience to deliver programmatic enlightenment and new options for our clients.