Toni Perry-Thomas's Colleagues at RadSwan
Toni Perry-Thomas's Contact Details
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London, England, United Kingdom
RadSwan
Toni Perry-Thomas's Company Details
RadSwan is the conscious beauty brand built with, and for the Global African Diaspora. The brand was initially launched in March 2017 as Big Hair No Care by Cosmopolitan's 2018 Influencer of the Year, Freddie Harrel. Now rebranded as RadSwan, the company has raised over $2m in seed funding from an all-female group of investors including BBG Ventures, Female Founders Fund and Pritzker. Centering innovation, sustainability and co-creation, RadSwan is transforming the design, sourcing, and sale of natural black hair extensions, wigs, and clip-ins -- and the first to create a customer-centric ecommerce experience for high-quality synthetic hair products at an accessible price point.Why now?:The RadSwan demographic spends a total of $12B annually on haircare, 6 times more than average. The hair market alone is ~$7 billion, 53% of which is synthetic hair. While almost two-thirds of black women wear protective styles, they own only 1% of black hair businesses. RadSwan is the first modern hair brand developed by and for the black female consumer, delivering trusted content and high-quality products on a friction-free commerce platform.