Xwards is a programmatic Ad exchange and mediation solution which delivers targeted content to in-transit and stationary signage screens using AI powered Advertising engine.Xwards platform identifies the interest of a person on behavioral analysis and pushes engaging content ensuring a fun-filled cab ride for passengers and displays advertisements using our cloud-controlled content management software.Xwards aims at delivering the right content to the targeted customer at the right time in a desired format. Xplore - in-transit infotainment system would in the next phase be sold as a product to personal cars with integrated vehicle analytics. With our devices any normal cars can be converted to connected cars!.And on a longer picture, as self driving cars becomes popular, a person sitting inside the cars would have longer idle time, and want to present ourselves at that particular time with the best solution that can be engaging and at the same time informative.