It is all about you. The brand's target is the experienced traveler with a curious mind, a sophisticated, self-reliant individual who eager to enjoy, share and get involved. Guests travelling in South East Asia will experience the warm and welcoming hospitality at our hotels and resorts. U Hotels offer luxury accommodations; blending local heritage and design accents with modern amenities, services and facilities. We encourage guests to immerse themselves and experience local culture and heritage at their own pace; creating a memorable and unique experience with the world's luxurious hotels.