President at WordPlay Public Relations & Marketing - Dallas/Fort Worth - Grapevine, Texas, United States
Public relations (PR) is an essential component of an organization's overall marketing program – oftentimes, leading the way. When proactively planned and strategically managed, a PR program can be a company's most influential marketing tool and in the event of a crisis, its saving grace. Regardless of the PR form or function – publicity, special event, social media– the fundamental goals are the same: o communicate relevant information o develop/maintain positive relationships o increase customers/sales WordPlay offers professional communications services, from public relations and copywriting for both print and film media to event coordination, media training and image consultation. WordPlay's clients include professionals in the fields of real estate, interior design, art, entertainment, travel, hospitality, technology, restaurant, retail and professional services. SERVICES o media outreach o community relations o copywriting (print and online) o social media o content marketing o event planning o marketing communications o crisis communications o consulting and strategy