Bender Motors wants to be the catalyst for change in the automotive industry, changing the history course of the mobility industry. The electrification of the world has already started and is in a favorable position for the entry of new agents, which are extremely necessary for growth and focus on the consumer. There is a lack of consumer attention, lack of financial accessibility, cost planning and management of research in the short term. The market, the consumer and technology are in a favorable moment, Bender is committed to deliver.