Fridays first opened in New York in 1965 with flowing cocktails and charismatic bartenders wearing red and white stripes and making every night feel like a Friday. Over 55 years later, our vision is to make Fridays famous again by proudly celebrating our heritage and serving freshly made to order dishes from top-quality ingredients and vibrant, classic cocktails full of energy and theatre. All this is complemented by iconic Fridays service and a spirit of generosity from a team who celebrate the values of pride, passion and personality on a daily basis.Having successfully navigated the year that was 2020 – and even the first quarter of 2021 – we're now in a very strong position to continue our brand reinvigoration and business expansion. We have new locations to open, new brand propositions to launch and a fresh range of ‘Fridays at Home' products and experiences to merchandise.