AceWorx offers middleware solutions such as marketplaces, supply chain services, financing, technological systems and multi-stakeholder networks. These solutions address the ‘missing middle' and unlock higher value for responsible farmers and conscious consumers.We address the issue of ‘missing middle' that has been hampering sustainable agri-food systems for long. AceWorx leverages the respective strengths and contributions (competencies, resources, investment, cooperation etc.) of key actors and stakeholders to catalyze virtuous value chains which foster win-win outcomes.AceWorx's interventions enable a wide range of choice to producers (and supporting stakeholders) in terms of responsible agri-food production and supply chain systems but also deliver a suite of options for conscious buyers to choose from, based on their sustainability preferences and sensibilities.