Tushaar Garg's Contact Details

Tushaar Garg's Company Details

StreamO Media

Gurugram, Haryana, India • 4 Employees
Marketing & Advertising

StreamO Media, is India's first internet culture marketplace that helps brands access the notoriously hard to reach Gen Z by consummating matches between brands and live-streamers who ply their trade as entertainers (half athlete-half influencer) on YouTube Live, Facebook Live and Twitch. StreamO is market-maker start-up that works as a combination of sponsorship marketplace, influencer marketing and talent representation agency. For the uninitiated, video gaming is no longer limited to playing a video game yourself. Gen Z spends more time watching game content than playing games themselves. This includes video game streaming that borrows from reality TV, film, and podcasting, but it's a medium unto itself: interactive, unscripted, and chaotic. It places big personalities directly in front of their fans, creating a relationship between celebrity and consumer that is unrivalled across Bollywood or Cricket. For many in Gen Z, YouTube is the new movie theatre, except their idols aren't Shah Rukh Khan or Virat Kohli, but rather teens and 20-somethings in their homes snacking on Lays while they live-stream themselves playing PUBG or Minecraft.And the impact of this gamer culture has expanded well beyond video games proper – gaming influencers are the most followed influencer type among Gen Z, and are in turn having an effect on what younger consumers wear, watch, listen to, and more.In 2020, YouTube Gaming recorded 100 billion hours of watch time with YouTube Live tripling its daily live watch-time between January 2020 and December 2021. During this period India recorded a 56% increase in consumption of live-streaming content. StreamO Media works with global brands including Amazon, Intel, Dell, Crocs to name a few.