Tyler Callahan's Contact Details

Tyler Callahan's Company Details

Cork & Lure Limited

, , • 0 Employees
Management Consulting

A friend has spent countless dollars on rods, reels, tackle, chum, fuel and boats to go fishing, but rarely speaks of his catches. If he was a fishing business he would have the best company culture but the P&L would be terrible. I thought to myself, he could have as much success opening a bottle of wine, tying the cork to his line, and sitting poolside all day...What a change it would be if he had a strategy to use his expensive equipment out on the water. Then it hit me, I was measuring success differently than him. His goal is the experience; enjoying spending time outdoors with friends. Business is booming.Creatives talk about how the imagery and comedy drive impressions and engagement but rarely mention the relationship to sales conversion and revenue. In the case of fishing, if you are hungry you don't care about how many fish swam by your cork, or what dance your lure does in a water. It's about conversion.At Cork & Lure, we get fish in the boat.