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Instead of the traditional models of family-owned, corporate-funded and controlled or advertising-driven newspapers, websites and TV channels, can we reimagine the media as a joint venture in the public sphere between journalists, readers and a concerned citizenry? One in which decisions over what to cover and how, who to hire and where to send a correspondent or photographer, are taken by editors on the basis of professional judgment, without worrying about what a proprietor or politician, official or advertiser might think or want.In a democracy, this is the least that readers or viewers expect. And yet, the business model that underpins most Indian news media seldom allows editors the freedom they need. Worse, it has slowly eroded professional standards of reporting and contaminated the media ecosystem with toxic practices like rampant editorializing, paid news and ‘private treaties'. Increasingly, media houses are reluctant to spend money on newsgathering; and as they develop secondary business interests and ‘no go areas' proliferate, their newsrooms suffer further collateral damage – especially as these interests often depend on proximity to politicians and bureaucrats. Is it any wonder that readers have begun to notice the erosion of professional standards, ethical breaches and fall in quality? They now feel shortchanged.The founding premise of The Wire is this: if good journalism is to survive and thrive, it can only do so by being both editorially and financially independent. As a digital media company, The Wire will be firmly committed to the public interest and democratic values. Apart from providing authoritative analysis and commentary, the aim is to build ourselves as a platform driven by good old-fashioned reporting on issues of national and international importance and interest.