The foundations of a strong, growing economy lie in its construction and infrastructure sector. And sand, is one of the critical inputs, for this sector. At one end, is the challenge of fast disappearing natural source of sand, whilst at the other, is the lack of easy market access and delivered quality. Thus was born, the idea of Doctor Sand – to re-define sourcing in the construction industry, by offering ethically sourced, branded sand and other minerals, with a promise of consistent delivered quality. The brand and logo attempts to capture, the fast vanishing, natural source of sand and the need to enhance the quality of sand and make a positive impact on the sector and the environment.