PIET reinvents businesses, products andexperiences to help organizations mastertheir new horizons.We create perspectives, ideas, innovation through research and development. For organizations, agencies, and consultancies.We like to spend a lot of time thinkingabout questions like why people drivecars, how they think about sustainability,why children play, and why people liketo work or have fun - and how andwhether this will take place in the future.We are not interested in what's useful orconvenient. We are interested in whatmakes sense. We are looking for tensions,gaps, asymmetries - places where thingsdon't align.We identify gaps between what peoplewant and what companies give them.