Travel Agencies are often seen as middlemen without added value, constantly losing the battle to On-Line Travel Agencies (OTAs) and direct content suppliers.Travel agents themselves are overwhelmed by repetitive daily tasks they have to perform manually and over cumbersome technologies, leading to a ‘fulfillment only' state of mind that results in decreased revenues and margins in a highly price-sensitive market.SmartAgent's private BOT watches over agents' tasks and executes actions on their behalf using AI technology. By using our platform, travel agents can leverage the technology to automatically engage in real time with multiple operational systems, consequently generating incremental revenues and maximizing the agency's profits and allowing the agent to spend more time providing customer care.