Veronica Bacalso's Colleagues at Culture Group
Veronica Bacalso's Contact Details
Culture Group
Veronica Bacalso's Company Details
An ideas accelerator with a global outlook -We provide strategies, formats and insights that look to the future and enable brands, policy-makers and educators to thrive. We're focusing 16 years of experience to build the agency of the future.We unlock the value of ‘business for good'. It's an ethos we've held since our founder established the Culture brand at the age of 15 by creating a magazine that generated revenue from marketing campaigns and grew its distribution by promoting new ways for young people to learn.He recognised that businesses could flourish if they demonstrated how they could have a positive impact in the lives of consumers as part of their business model.Culture Group is evolving and creating an exciting new model for growth. Audiences are no longer geographic.Our output has been consumed by millions of print media readers, by tens of millions of television viewers and over a billion internet visitors. Our focus is making digital concepts accelerate.Societal impact - being useful in the lives of consumers - builds loyalty, achieves growth and generates trust. The most trusted brands are also the most profitable.We ignite innovation for large organisations to stay competitive, focus on human-centred design, collaborate with global leaders to solve system challenges and develop and launch our own ventures with a network of collaborators around the world.