Vicky Xu's Contact Details

Vicky Xu's Company Details

W Shanghai

, Shang Hai Shi, China • 12 Employees

We are W, but we're also known as the Wild Dogs. Our pursuit of a Wild Dog culture means that we are constantly searching for new paths we can carve into within the advertising industry. The catalyst for change began with a realization: often in China, we see just two kinds of advertising companies. The first are large, overseas companies that impose Western solutions onto the Chinese market, often failing due to a lack of genuine local understanding. The second are local advertising companies who lack authentic, innovative creativity. Our mission is to fill this void and become both a world-class creative agency and one with a profound understanding of Chinese culture – helping both local and overseas brands to penetrate the Chinese market.Our value and solution to the recent uncertainty within the marketing industry has always remained simple: don't be a creative, be a creator. W stands by the notion that ideas are no longer enough to survive the tremendous challenges we face in the ever-changing Chinese market. Ever since W's conception, we have catalysed new ideas, challenged existing standards and fuelled our appetite for disruption. W offers adaptive and innovative solutions to our clients both in China and overseas and we are proud of our success thus far.We like to keep the way we work straightforward here at W. That's why we keep our departmental structure simple with two main branches. The planning department, who directly manage projects and communicate with clients, and the creative department, responsible for graphic design, typography, animation, film production, technology and more. We involve singers, composers and producers as their creative expertise allows us to drastically raise the value of our work and offer a service http://bestessayhere.com that other agencies simple cannot beat.