Rowing is a sport that honors the desire for competitive arousal. Some sports have found fairness in the chaos of moments, others in the blaze of brilliance. But in rowing it is found in exactitude and the coherence of the crew. Mastering the sport means beating hours and hours on your craft in order to virtue the perfect swing. However, out of this practice comes that transcending harmony in which the sum of the crew becomes more than its parts. Of course, it's impossible to discuss rowing and its ambience without mentioning its relationship with men's style. The 20th century is mainly marked by the blazer and Henley T-shirts, which finds its origin on the campus of Cambridge and Oxford. However, as form started to follow function, the 21st century men's wardrobe started to cultivate. It is therefore a natural course of action, that AUBC makes its introduction in the world of rowing sportswear. At AUBC, we therefore accede the ambiance of the crew by unifying rowers of Amsterdam through the delivery of high-value rowing sportswear.