Retail is a big business in the Middle East, as multinational companies seek to capitalize on the growing popularity of the region. Retailers need to think about how they can best plan their expansion into the UAE and get market shares.One of the ways to help grow retail sales is to have a strong loyalty program to attract and retain customers. Customer loyalty is a complex subject in today's environment.With the pace of technology change accelerating, a fast-changing world economy and the ever-evolving customer base, it has now become imperative that any successful loyalty platform must have the ability to quickly evolve to adapt to its target segment. A successful loyalty program should be able to provide a tangible benefit to the customer while also being able to generate a revenue stream for the business. Programs offering only core rewards are considered dated and old-fashioned. Customization is a crucial factor when it comes to developing loyalty programs.That is why WiseBuzz DMCC decided to bring a new loyalty program concept into the UAE: cashbackAPP™cashbackAPP™ fulfils the promotional and loyalty needs of merchants, whilst offering infectiously simple cashback rewards to consumers as well as increased revenue for transaction verifiers.cashbackAPP™ offers risk free marketing to merchants of any size, in any industry, from coffee shops and bars, to supermarkets and Tier 1 retailers. Merchants create a listing on cashbackAPP™ and promote any cashback offer, according to rules which they define, to all connected cashbackAPP™ consumers.Service providers & merchants' mini loyalty program becomes a unique database of your Subscribers' buying behaviour within the context of a larger multiple merchant cashback program.