Vitaly Fokin's Contact Details

Vitaly Fokin's Company Details

GX-Lab

Moscow, , Russia • 1 Employees
Management Consulting

The new century offers a wide range of information technologies for business: data warehousing, OLAP, data mining, marketing campaign management, real time decision… As a result, we see an endless list of increasingly sophisticated marketing systems, service schemes, loyalty programs and other business initiatives. But in reality, all these innovations can hardly achieve the objective pursued – to grow faster than market as a result of more personal relationship with the customer.Factors of success are concentrated in more complex areas requiring close attention: new skills of staff, changes in business processes, organizational structure, new directions of corporate culture, revision of decision-making logic and attitude to the information itself.As a result, most of the companies' achievements still have more to do with some short-term commercial initiatives rather than with the ability to get additional revenue by analyzing data related to customers and their operational activities in a more functional way.GX-Lab is a team of like-minded people, who have often had to overcome the described challenges. The years of practical experience and skills gained in major companies, allow us to see the new opportunities of data processing technologies.