TimesMobile Limited (TML) is the mVAS venture of India's largest media house Times Group. TML is a 100% subsidiary of Times Internet Limited and it offers range of services to consumers, enterprises and brands. In the Consumer space, TML offers services on short code 58888, India's most popular and recognised short code that is accessed by consumers either through SMS and IVR. Additionally, TML leverages the power of mobile Internet for superior reach and offers popular consumer services such as celebrity blogs (Follo) and mobile greetings (GreetZap). In the space of Enterprise Mobility, TML provides the Connect range of products / tools for user interaction / engagement and is a one-stop shop for mobile communications, campaign conceptualisation and creation, execution & management and end-user gratification for brands leveraging the technologies of SMS / IVR / Missed Call / WAP / Augmented Reality and others. mConnect (for user engagement and services), ActiveConnect (for lead completion through sms2Talk, click2Talk, etc) and HiConnect (for voice connect for brands on Facebook) are some of the very popular offerings from TML. .