W. Holland's Contact Details

W. Holland's Company Details

GROUNDFLOOR Finance

Atlanta, Georgia, United States • 11 - 50 Employees
Financial Services

Groundfloor is the first and only private real estate lending marketplace open to non-accredited investors. Before Groundfloor, only accredited investors had access to the diversification, risk-adjusted returns & control available via private market investments. Groundfloor opens the door to short-term, high-yield returns backed by real estate. We bring together individual investors looking for short-term lending investments and borrowers looking for short-term financing for their specific real estate projects. Borrowers get access to more flexible, faster and cheaper capital than a traditional bank or a hard-money lender. Investors get access to short-term, high-yield investments offering returns that average over 10%. Since funding the first Groundfloor loan in 2014, thousands of individual investors have built their own portfolios of loans ranging in yield from 5% to 23%, on terms of 6 to 12 months, starting at a minimum investment of $10 per loan.Groundfloor earned a historic qualification by the SEC in August 2015 to sell private real estate debt investments to non-accredited investors. The company was founded in 2013 by Brian Dally and Nick Bhargava and is headquartered in Atlanta, Georgia. Our fast-growing team is on a mission to benefit individual investors and the investments they fund by reformatting and opening private capital markets to broad public participation.Groundfloor has won numerous awards for our rapid growth and innovation, including Inc. Magazine's Inc. 5000 List and Deloitte's Technology Fast 500 List.