NEWS: Our latest book "Work The Future! Today: Bringing shared purpose to life" was recently published and it became a instant #1 Amazon New Release in its category. For a good read: https://buff.ly/2wWWUkPThe brand you earn is the brand you own, whether you're a publicly traded company, an iconic personality, or an emerging social enterprise. Your core purpose is your Brand True North – your guiding star. We work with brand leaders and leading brands to create their brand's True North strategy so that all stakeholders enjoy a shared sense of purpose and direction, earning the hearts, minds, and wallets of your brand community.We engage brands with your communities to co-create lasting win-win relationships. In this digital day of transparency, it is crucial to listen to and connect with your stakeholders to strengthen their trust and loyalty, internally and externally, in order to build positive long-term relationships. That only comes with proven brand building, marketing, and community activation expertise that knows how to connect for good. We co-create brand new, purpose-built, values-driven solutions and opportunities with our clients and their stakeholders so that people, communities and brands can be better together.Brand New Purpose is headquarted in Berkeley, CA with a secondary offices in New York City and Tuscon.@brandnewpurposeCLIENT EXPERIENCEFor Profit: AIG, Alltel, American Express, AOL, Apple, Apollo Education Group, AT&T, Autodesk, Avaya, Avis, BEA, BriteHub, Charles Schwab, Chevron, Cisco, Citibank, Compaq, Discovery Channel, Disneymobile, eBay, Ecorithm, Ford, Generation Tux, GM, Google, HP Enterprise, IBM, Jaguar, Johnson & Johnson, Kaiser Permanente, Kraft, Lever, McKesson, Merck, Merrill Lynch, Meetup, Motorola, NCR, Reader's Digest, Safeway, Shell, Siemens, Sprint Wireless, Sutter Health, 3Com, Verizon Wireless, Virgin Mobile, VISA, Vodafone, Wells Fargo, zTailors.