Continuum is a company that specialises in consulting and marketing research with a focus on economic conception and big data analytics solutions based on the new communication channels and digital media platform. Continuum partners with key industry groups and public sectors in defining and understanding consumer by the new methodological paradigms in Big Data and Social Networking. In so doing, Continuum aims to optimise consumer potential to elevate business processes, applications, and decision making by consumer analytics, brand sentiments, and topic modelling within the IKON (Indeks Konsumen) product.