Over 40 years ago there was a small store underneath one of two parking ramps in downtown Rochester. Customers from Europe, South America, New York and even Hollywood came to this shop to find the most authentic Scandinavian, porcelain, crystal, jewelry and Norwegian sweaters. That store was and still is The Nordic Shop.Today The Nordic Shop can be found on the skyway level of The Shops at University Square located on the Peace Plaza across from the Mayo Clinic. The shop continues to delight and charm customers from near and far. As the only Premier Dealer of Dale of Norway Sweaters in the USA they have hundreds of sweaters in stock. The accomplished staff loves to tell the story of these sweaters which have been made since 1879. The patterns are all inspired by nature and history. This is the place to find the perfect fit, color and style should one wish to purchase such a timeless piece.Other brands on display in the shop include Oleana, Scandinavian Silversmiths, Helly Hansen, Royal Copenhagen, Orrefors and many curated items from small Scandinavian designers. The Christmas display in the fall and winter is not to be missed. Charming Scandinavian nisse, authentic nutcrackers and pyramids and more create joyful wonder for shoppers of all ages.The Nordic Shop has stood the test of time. Open 7 days a week and 24/7 on www.thenordicshop.net customers here and around the world have a chance to visit this iconic shop. This is the type of place which will warm your heart and put a smile on your face. Do not miss it!