Wayne Hunt's Colleagues at Inland Publications, Inc.
Wayne Hunt's Contact Details
509-325-0634
Spokane, Washington
Inland Publications, Inc.
Wayne Hunt's Company Details
Everyone knows print media as an industry is facing incredibly tough times. Not all papers are, though. Editor and Publisher Magazine profiled 10 papers that are growing just fine, thanks. The Inlander was one of them.QUOTE:6. In Spokane, Wash., the Pacific Northwest Inlander increased sales by 11.6 percent and also boosted profitability in 2008, according to editor and publisher Ted McGregor. He says that local display advertising grew, but the biggest difference was in the free glossy magazines the paper publishes. The Inlander now publishes a bimonthly health magazine in addition to an annual manual, and they both added to the bottom line."We need to make sure we don't get dragged down with the Titanic,"McGregor says. "Many people want to link us to dailies since we are all print, but we -- as an industry -- saw the problems in the daily model long ago, which is why we have personality, loyalty and were free way before the internet made it cool." The Inlander comes out every Thursday at over 950 locations from Sandpoint to Pullman. Inland Publications produces the Annual Manual and a glossy bi-monthly publication, InHealth NW magazine. For more info, visit www.inlander.com or call (509) 325-0634.