Branta promotes social change and global citizenry by advancing educational exchange between North America and India. It focuses on higher education marketing, student recruitment, institutional branding, and study abroad. In this pursuit, collegey.com, its strategic liaison between students and institutions helps build the international outreach. To create and nurture meaningful engagements between students and institutions, Branta employs three basic components in its work strategy: - Employing rigorous research for a customized strategy - Presenting a bigger picture with multiple perspectives - Measuring outcomes through specific success parameters