Easier.com is a consumer facing website offering product news, tips, advice and insight across the following sectors: motoring, finance, lifestyle, property, technology and travelThe Internet has led to the rise of a new type of consumer - the ‘info-shopper'.Info-shoppers are information based consumers who spend time using the Internet to research and read about the products and services that interest them. Info-shoppers are looking for product recommendations provided by mediums such as independent blogs, reviews and news articles – which is why Easier.com is the perfect advertising solution for businesses targeting this type of consumer.