Working effectively with information is crucial to the competitiveness of all enterprises. Through original research on emerging trends and needs, Jinfo provides practical articles and reports on searching, analyzing and communicating information, selecting the best information products, and strategic planning around information access, security, and demonstration of ROI. Purchasers of a Jinfo Subscription have job titles like information professional, information products purchaser, intranet manager, knowledge manager. These "information champions" act as a conduit to knowledge workers throughout their organisations, by accessing and sharing articles and reports, which support information practice, information content and information strategy. Underpinning the Jinfo Subscription is Jinfo Research's editorial commissioning of "must have" enterprise-focussed content in critical areas like regulatory compliance, ROI and emerging technology. Building on its ongoing research relating to vendors, products, technologies and trends, Jinfo Research also provides high-value custom research and analysis for both buyers and vendors in the information marketplace.