The Chicago TREND Corporation is a MacArthur Foundation funded social enterprise established to drive neighborhood change by catalyzing and accelerating strategic retail development, defined as: • Occurring in communities where retail is an appropriate lever for driving community change • Providing retail services that will attract desired future residents as well as retain current residents • Financially viable because it meets real emerging market demand • Significant enough to influence the neighborhood trajectory Chicago TREND is a centralized resource for real estate developers, retailers and community development organizations seeking to understand neighborhood trajectories and invest in profitable retail projects that can prompt the desired change. To achieve its purpose, Chicago TREND offers a suite of services that identify neighborhood and strategic retail opportunities, shorten the typical retail development timeline, and provide financial incentives and risk sharing for retailers and developers. www.chicagotrend.com